The Americana at Brand: A Lifestyle Destination in the Heart of Glendale, CA
Nestled in the vibrant city of Glendale, California, The Americana at Brand stands as a premier lifestyle center that seamlessly blends shopping, dining, entertainment, and residential living. Since its grand opening in 2008, this open-air complex has become a cornerstone of the community, attracting locals and tourists alike with its unique charm and diverse offerings.
A Visionary Development
The Americana at Brand is a project of Caruso Affiliated, a renowned real estate development company led by Rick Caruso. The 15.5-acre site was once occupied by a Sears department store and its surrounding parking lot. Caruso’s vision was to create a pedestrian-friendly, mixed-use development that would revitalize the area and provide a sense of community. With an estimated cost of $400 million, the project transformed the site into a thriving hub of activity.
Retail Therapy and Culinary Delights
At the heart of The Americana at Brand lies its impressive retail collection, featuring over 80 stores and boutiques. From high-end fashion brands like Tiffany & Co. and Kate Spade to popular retailers such as H&M and Zara, there’s something for every taste and budget. The center also boasts a flagship Nordstrom department store, spanning 122,000 square feet, which serves as a major anchor for the development.
When it comes to dining, The Americana at Brand offers a plethora of options to satisfy any craving. From casual eateries like Shake Shack and Din Tai Fung to upscale restaurants such as Katsuya and BRIO Tuscan Grille, the center’s culinary scene is a destination in itself. The open-air dining terraces and picturesque fountains create a charming ambiance, making it an ideal spot for a leisurely meal or a night out with friends.
Entertainment and Leisure
Beyond shopping and dining, The Americana at Brand provides a range of entertainment options to keep visitors engaged. The 18-screen AMC Theatres features state-of-the-art projection and sound systems, offering an immersive cinematic experience. The center also hosts a variety of events throughout the year, including live music performances, seasonal celebrations, and community gatherings.
Residential Living and Green Spaces
One of the unique aspects of The Americana at Brand is its integration of residential living into the development. The center features 238 luxury apartments, ranging from studios to three-bedroom units, offering residents a convenient and sophisticated lifestyle. The apartments are designed with high-end finishes and amenities, including a fitness center, pool, and 24-hour concierge service.
The Americana at Brand also prioritizes green spaces and sustainability, featuring a 1-acre central park with lush landscaping, walking paths, and a tranquil fountain. This oasis in the city provides a peaceful retreat for visitors and residents alike, promoting a sense of well-being and connection to nature.
Economic Impact and Community Engagement
Since its opening, The Americana at Brand has had a significant economic impact on the city of Glendale. According to a 2018 report by the City of Glendale, the center generated approximately $1.2 billion in economic activity and supported over 3,000 jobs in its first decade of operation. The development has also contributed to increased property values and tax revenues, benefiting the local community.
"The Americana at Brand has become an iconic destination, not just for Glendale, but for the entire region. Its success is a testament to the power of visionary development and community engagement." - Laura Friedman, California State Assemblymember
The Americana at Brand is committed to giving back to the community, supporting various local charities and organizations through partnerships, sponsorships, and fundraising events. The center’s community outreach programs focus on education, health, and social services, making a positive impact on the lives of those in need.
What are the operating hours of The Americana at Brand?
+The Americana at Brand is open Monday to Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 7:00 PM. Individual store and restaurant hours may vary.
Is there parking available at The Americana at Brand?
+Yes, The Americana at Brand offers ample parking, including a 6-level parking structure with over 2,000 spaces. Parking rates vary, with validation available at select stores and restaurants.
Are pets allowed at The Americana at Brand?
+Yes, pets are welcome at The Americana at Brand. However, they must be leashed and under the control of their owner at all times. Some stores and restaurants may have specific pet policies, so it's best to check in advance.
What public transportation options are available to reach The Americana at Brand?
+The Americana at Brand is easily accessible by public transportation, with several bus routes and the Glendale Beeline shuttle service stopping nearby. The center is also located near the Glendale Transportation Center, which provides connections to the Metrolink commuter rail system.
Does The Americana at Brand offer any special events or promotions?
+Yes, The Americana at Brand hosts a variety of special events and promotions throughout the year, including seasonal celebrations, live music performances, and exclusive shopping experiences. Be sure to check their website or social media channels for the latest updates and offerings.
Can I host a private event at The Americana at Brand?
+Yes, The Americana at Brand offers several venues and spaces for private events, including the AMC Theatres, the central park, and select restaurants. Their events team can assist with planning and coordination to ensure a memorable experience.
As The Americana at Brand continues to evolve and grow, it remains a shining example of how a well-designed, mixed-use development can transform a community. With its unique blend of shopping, dining, entertainment, and residential living, this lifestyle center has become an integral part of Glendale’s identity, offering a vibrant and welcoming destination for all.
In a world where online shopping and digital experiences dominate, The Americana at Brand stands as a testament to the enduring appeal of physical spaces that bring people together, foster connections, and create lasting memories. As you stroll through its picturesque streets, enjoy a meal with friends, or simply soak in the atmosphere, you’ll discover why this destination has captured the hearts of so many.
